Nov 28The Impact of Synthetic Computer Vision on CPGsSynthetic Computer Vision (SCV) is an emerging technology that combines computer-generated imagery (CGI) and machine learning to train models in understanding visual information. In SCV, the emphasis is on employing artificially generated data instead of solely relying on real-world data. This approach has several benefits compared to traditional computer vision…Synthetic Data7 min readSynthetic Data7 min read
Oct 6How to Onboard SKUs to Your Image Recognition Catalogue in Minutes!Onboarding SKUs to your catalogue shouldn’t feel like you’re training to be in the Navy Seals. It should be similar to calling an Uber: A few taps, a short wait, and voila, the process is complete. Take a look at the process in this blog post to see how it…Onboarding Process5 min readOnboarding Process5 min read
Sep 27Why CPG Brands need Synthetic DataTraditional Image Recognition is like trying to play football/soccer in running shoes. You can do it but you won’t perform at your best. You’ll find it harder to get a reliable touch of the ball, and while you’ll be able to take part in a game, eventually you’ll become frustrated…Cpg Brands4 min readCpg Brands4 min read
Sep 21Want reliable data insights for your CPG brand? Synthetic Image recognition is the answer!The Consumer Packaged Goods (CPG) industry is experiencing rapid growth, as consumer demand for everyday products, such as food, beverages, household items and toiletries, have remained high, even in times of financial crisis (with rising inflation and worldwide supply chain issues). This means retail execution is more important than ever…Cpg6 min readCpg6 min read
Aug 8The Truth About Image Recognition AdoptionIn the rapidly evolving world of image recognition (IR), there is a need for a fresh perspective on its adoption and how next-generation IR can help overcome challenges Consumer Packaged Goods (CPGs) brands and Field Marketing Agencies (FMAs) face in their daily work. This article aims to shed light on…Image Recognition6 min readImage Recognition6 min read
Jul 28Introducing ChatCPG: The tool that can answer your shelf auditing questions in seconds!The rapid advancement of AI technology is transforming our world, moving from the stuff of science fiction to becoming an integral part of our everyday lives. From the emergence of tools such as ChatGPT, Bard and other generative AI technologies, we have witnessed a cultural phenomenon in recent months of…AI6 min readAI6 min read
Jul 17Streamlining Catalogue Management through Synthetic DataCatalogue management refers to the process of managing the content of a brand’s catalogue of products. As the name suggests, catalogue management includes creating catalogues, setting up product categories, entering product information, setting pricing, and controlling the catalogue’s content. The catalogue is the foundation for developing IR (Image Recognition) technology…Catalogue Management6 min readCatalogue Management6 min read
Jul 13Don’t let your CPG brand miss out on the most powerful IR on the marketImage recognition (IR) is fairly ubiquitous within the Consumer Packaged Goods (CPG) space, with 54% of companies utilising some form of IR. …Cpg Brands6 min readCpg Brands6 min read
May 255 Advantages of Switching your Image Recognition from Real Data to Synthetic DataImage recognition (IR) tech has been around for some time, and when it was first introduced it sounded promising. From simplifying stock counts to streamlining in-store audits, image recognition set out to be an essential tool for optimising retail execution and enhancing the customer experience. However, there remain certain drawbacks…Image Recognition6 min readImage Recognition6 min read
May 24How Image Recognition Can Give Your CPG Brand a Competitive EdgeAs a Consumer Packaged Goods (CPG) brand, we’re sure you’re well aware that you can have great products and an established reputation in the industry but still fall short when it comes to standing out from your competitors and increasing revenue. As with many other industries, technology presents enormous growth…AI5 min readAI5 min read
